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Branded Content: Dealing with the "Backlash" on social media

Paul Merrill, Editor-in-Chief at Bauer Media talks about the evidence behind branded content that works (and doesn't work!)
The Backlash for branded content in social media as recently discussed in the Australian Financial Review, is proving problematic as branded content hits saturation point on social media.
 
In this interview, Lauren and Paul discuss the importance of considering an integrated approach to marketing beyond social media and google ad words to ensure that brands continue to tell their stories in a meaningful and memorable way.

They also discuss the big shift the magazine industry has undergone to keep up with advertisers' needs.

Find out more about the integrated solutions Bauer can offer at baueradvertising.com.au

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