Learn the Science Behind Better Business with Lauren Kress, The Business Scientist and her guests.
Charting on iTunes in Australia, the United States, Canada, Japan, Singapore, the United Kingdom and more, this podcast series was created to make professional business and marketing advice accessible to business owners around the world.
Each week Lauren speaks with industry leaders to debunk business and marketing myths that remain prominent despite the evidence and could be limiting the full potential of you and your business.
If the world was your oyster...where would you take your business?
With my commitments to podcasting, speaking, writing and ongoing client projects, I'm not always available to take a call so if you have trouble reaching me please feel free to send me a SMS or reach out to me on LinkedIn here.
When I took over my business The Change Makers Collective as the sole owner, I had all kinds of plans for our future.
I was obsessed with getting crystal clear on my vision and where I wanted to be.
This meant I spent a lot of time imagining the rewards I would reap from my future achievements.
But as a visionary with a high-level of creativity, it wasn't hard for me to daydream my way out of almost any problem I faced.
On some of the darkest days of my business I was conjuring up all sorts of futures for myself and thinking about the impact I could have in the world.
In some ways this escape "got me through"... but in reality this avoidance strategy actually got me into more trouble.
If I had just been brave enough to take a real close look at my current situation I would have used my existing assets and strengths a lot more wisely and reached a much healthier point in my business far sooner.
Got to love 20-20 hindsight!
Being so heavily focused on what could be was really demotivating for me. Because I could imagine myself in that future and I felt like I was already experiencing it so then - why bother?
This is a trap so many of us fall into when we think about our future success - we focus on getting to the end and we forget to enjoy the process along the way.
It wasn't until I dried up almost all of my resources, maxing out both my credit card and my business line of credit that I realised something had to change and I needed to kick myself into gear.
As visionaries and change makers we can get frustrated by slow paced, incremental change and it can take us out of the present moment as we try to escape the pain of the middle of the story.
Our eagerness to leap forward can affect our judgement and decision making.
We over invest in business activities that won't work for the stage we're at in our business.
We listen to bad advice from so-called experts who actually know less than we do because we doubt ourselves, our talents and our skills.
Or we "simply" give up and start splitting our focus as we look for new opportunities we can jump on for a completely different business idea.
Having a vision is important - but to achieve that vision we need to stop and take a closer look at our current situation and work through the middle of the story.
When we do this BIG things start to happen.
But you can't get to the end of the story without working through Act 2, the middle of the story - or as Brené Brown so poignantly puts it:
"You can't skip the second act...People don't recount the middle of the story often...[It has] the most potential for shame. But it's where everything important happens.”
Perhaps the most ironic thing for me about all of this is that I am a strategist who has been building growth roadmaps for brands big and small for over 10 years.
They say those that can't do, teach - and before I started my business, I was growing others brands and businesses without growing my own.
I had little comprehension of the bravery required to put these roadmaps into practice.
Now that I'm on the journey of actually growing my own business alongside the brands I grow for my clients, I'm able to bring substantially more value to the table.
In my work as a growth strategy mentor, I help you tap into your existing strengths to prioritise your business activities for growth so you can achieve your version of success (whatever that looks like for you).
I guarantee you that when we take a closer look at how we can use your now, opportunities for your business growth will flood in.
By carving out as little as 90-minutes of time, I've helped businesses to:
✔ Attract new clients within 1 week
✔ Increase annual profits by 10-20% within 2-4 weeks
✔ Book more speaking gigs
✔ Forge new alliances and partnerships
✔ Get their stories into the media... and more.
If you're looking for help to grow your brand and unlock your full potential find out more about my mentoring programs below.
$9K worth of value for USD$150*
Use Your Now to Grow in 2020
After spending over 3 years running my own business and over 10 years working with clients to grow their business and brand, I designed this 90-minute session to help you gain clarity and focus on the next step for your business.
For just USD$150* I will work with you one-on-one to help you #useyournow to build your growth roadmap so you can take your most valuable next step.
*Christmas Special available for a Limited time only. Prices scheduled to increase to USD$250 on the 31st of January, 2020
In this 90-minute session you will:
✔ Get your ducks in a row for your business success in 2020
✔ Gain clarity on the next steps for your business
✔ Uncover the key business activities you need to undertake to gain momentum
✔ Access templates to create, track and optimise your business growth throughout the year