Your customers don't care about your company - or any company for that matter, in-of-itself - they care about what your company can do for them.
If you want to get more customers, then the key lies in making your customer the hero of the stories you tell.
And in order to have your story heard - you need to get attention.
Because if you don't talk about what matters most to your customers then their brain will literally filter you out.
Working out what will get noticed and recognised by your market, isn't a matter of guesswork - it is simple science.
The brain is a brilliant (lazy) pattern-recognition machine.
Every second 11 million bits of information flood your brain - but it can only process about 40 bits of them.
What you pay attention to, what you remember and how you act are the result of what your brain predicts will minimise pain and maximise pleasure.
This happens without us even knowing it and relies on what your brain has previously been exposed to - your past experience.
The same goes for your customers.
Ignore that fact and your marketing is a waste of time, money and energy.
Every human on the planet wants to avoid pain and seek pleasure.
The goal of your growth strategy must centre on building relevant, meaningful and memorable associations in the minds of your customers.
In other words - your goal must be to tell a relevant, emotive and thought-provoking story.
The results are profound and speak for themselves.
We've helped our clients retell their story using our Business Science System to facilitate incredible business outcomes including:
The cost for meaningful, continued, sustainable growth was minimal.
The secret was in leveraging the established laws that govern best marketing practices.
These principles and empirical laws hail from scientific literature across economics, neuroscience, behavioural psychology and marketing science.
By using science to deepen your knowledge of your customers you'll discover how to grow your business and become a leader in your marketplace.
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